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Spending Away on In-School Marketing

By Deborah Lehmann — Food and Beverage companies spent close to $186 million on in-school marketing to children in 2006, according to a recent report by the Federal Trade Commission. The industry pumped money into cafeteria products, vending machines, school events, buses and athletic uniforms, pouring over 11 percent of their youth ...

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February 18, 2009
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Increasing the Lunch Count, with a Little Help from McDonald’s

By Deborah Lehmann — On a normal day, about one-third of students in Pleasanton, Calif. buy their lunch at school. But a couple times a month, district Director of Child Nutrition Services Frank Castro can get up to 80 percent of students to buy from the cafeteria. How does he do it? ...

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February 13, 2009